In 1999, the founders of Layrite proudly opened the doors of their first Classic Barber Shop and Shaving Parlor. The rockabilly shop was built to emanate a relaxed and comfortable atmosphere of a real man’s sanctuary; stepping into the shop in Costa Mesa, California, feels like you’ve just time-warped yourself back into the 40s.
The majority of customers who sat themselves down in their vintage chairs came in with a greasy head of hair, often creating for a difficult cut. After all, grease is not easy to wash out, and these heads would set the stage for a less than ideal haircut.
The greasy dilemmas that Layrite faced daily inspired them to begin experimenting with different kinds of pomade. Layrite chose their favorite feature of each one they worked with, and they used all of these elements to create their own formula: a pomade that easily washed out with just water! After months of research and experimentation, Layrite Deluxe Pomade was introduced in 2001.
Holds hair without feeling like it’s–a lightweight, water-based shaping cream that adds texture with flexible, all-day hold for a range of styles from easy and laid-back to more defined. "Holds likes wax, washes out like gel".
This traditional pomade has a mild vanilla fragrance and looks and feels like an extremely thick gel. It’s easy to spread in the palm of your hands, distributes easily through your hair, and is easy to style with your hands or a comb. "Holds likes wax, washes out like gel".
The Super Shine, as the name suggested, has a shinny finish. The high hold that you expect from Layrite is still present. The pomade is made with water-based formula that washes right out. "Holds likes wax, washes out like gel".
Layrite Superhold is an incredible high hold, water-based pomade that gives ultimate control for demanding styles and difficult-to manage hair. Insider tip: Tame and shape your mustache with its hold that lasts for hours. "Holds likes wax, washes out like gel".