THE HISTORY OF CHAMPION'S REVERSE WEAVE

THE HISTORY OF CHAMPION'S REVERSE WEAVE

Champion is unquestionably one of the most recognized American athleisure sportswear brands for its premium knits and sweats–and the famous Reverse Weave construction. The brand was originally known for producing heavyweight cotton fleece sweatshirts and hoodies that withhold the intensity of sports training and games, and has now become an iconic fashion item that everyone has in their wardrobe.

The company was founded by the Feinbloom brothers in 1919 in Rochester, New York. Aside from the signature "C" logo, Champion was the pioneer of the iconic Reverse Weave design which was first introduced to in 1934. The famous Reverse Weave–as characterized by the ribbing panels located on both sides of the garment–originated out of the need of the American coaches of the 40s to have ideal sport uniforms for their athletes that could be washed without shrinking or being damaged.

The design of Reverse Weave is made of two fundamental components: the garment itself and the side panels. Heavyweight cotton fleece is cut crossgrain or horizontally to make up the body and sleeves of a garment, then sealed off with vertically-cut ribbing panels on both sides of the seam. By doing so, it eliminates both vertical and horizontal shrinkage that could be caused by sweating and washing. The revolutionary Reverse Weave construction was officially patented in 1952.

REVERSE WEAVE CREW

Silver Grey / Black

Small / Medium

$ 65.00

REVERSE WEAVE PULLOVER HOOD

Silver Grey / Black / Navy / Kelly Green / Blue Mylar / Picante Pink / Mulled Berry

Small / Medium

$ 75.00

Reverse Weave Jogger

Silver Grey / Black

Small / Medium

$ 65.00

Visit Champion Reverse Weave® product page for more detail.