In 1999, the founders of Layrite proudly opened the doors of their first Classic Barber Shop and Shaving Parlor. The rockabilly shop was built to emanate a relaxed and comfortable atmosphere of a real man’s sanctuary; stepping into the shop in Costa Mesa, California, feels like you’ve just time-warped yourself back into the 40s.
The majority of customers who sat themselves down in their vintage chairs came in with a greasy head of hair, often creating for a difficult cut. After all, grease is not easy to wash out, and these heads would set the stage for a less than ideal haircut.
The greasy dilemmas that Layrite faced daily inspired them to begin experimenting with different kinds of pomade. Layrite chose their favorite feature of each one they worked with, and they used all of these elements to create their own formula: a pomade that easily washed out with just water! After months of research and experimentation, Layrite Deluxe Pomade was introduced in 2001.